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Specialist Paid Search & Paid Social

Turn paid clicks into predictable growth.

Google Ads, Microsoft Ads and Meta (Facebook & Instagram) campaigns, sharpened with AI-driven testing — built around one thing: profitable, measurable growth, without wasted spend.

Live optimisation
Sample dashboard
34%
Click-through rate lift
22%
Cost-per-lead reduction
Illustrative — your dashboard, once we’re live
GOOGLE ADS✦MICROSOFT ADS✦META ADS — FACEBOOK & INSTAGRAM✦AI CAMPAIGN & AD TESTING✦LEAD GENERATION✦CONVERSION TRACKING✦ GOOGLE ADS✦MICROSOFT ADS✦META ADS — FACEBOOK & INSTAGRAM✦AI CAMPAIGN & AD TESTING✦LEAD GENERATION✦CONVERSION TRACKING✦
8+
Years experience
40+
Clients supported
£1M+
Monthly spend managed
3
Countries served

Every click should earn its place.

Senior-level strategy and hands-on management across paid search, paid social and AI-optimised testing.

01

Google Search Ads

High-intent campaigns engineered to capture demand and turn searches into qualified leads.

02

Meta Ads (Facebook & Instagram)

Scroll-stopping social campaigns that build awareness and feed a steady stream of warm leads into your funnel.

03

Microsoft Ads

Reach valuable audiences beyond Google and Meta with efficient, well-managed Bing campaigns.

04

AI-driven campaign & ad testing

We use AI to generate, test and refine ad variations, audiences and bidding in parallel — so budget shifts to what’s actually converting, faster than manual testing allows.

05

PPC & paid social audits

A clear, actionable breakdown of wasted spend, missed demand, and immediate opportunities.

06

Tracking & analytics

GA4, GTM and conversion tracking that shows exactly what drives leads and revenue.

Lead generation across dozens of industries.

From essential local services to specialist B2B, we’ve built and run paid campaigns that deliver qualified leads — not just clicks.

Dental Plumbing Aesthetic Clinics Hormone Clinics Pet Clinics Business Mobile Card Payment Processing Medical Insurance Key Man Insurance Life Insurance Business Water Business Energy Commercial Waste Pest Control Solar Panels Roofers

Delivering results primarily across Canada, the US and the UK.

Big-agency thinking. Specialist attention.

You work directly with an experienced paid media specialist — not a rotating junior team.

Strategy before spend

A plan built around your margins, market and growth target — not a generic template.

Radical clarity

Simple reporting. Honest answers. No vanity metrics padding out a monthly deck.

AI-assisted, human-led

AI accelerates testing and optimisation; a specialist still owns strategy, judgment and results.

From wasted spend to winning campaigns.

01

Audit & discover

We uncover leaks, goals and the fastest opportunities.

02

Build the strategy

Campaigns, tracking and landing journeys aligned to growth.

03

Launch & learn

Go live with clean data and AI-assisted, tightly controlled testing.

04

Scale what works

Turn proven winners into sustainable, profitable growth.

Let’s make every click count.

Start with a free audit and leave with clear, practical opportunities to improve performance.